PIM Solutions

PIM Solutions is a fintech company that provides vatious financial and logistic services for e-commerce.



I started working in this company in 2014 as the only designer. A company was a startup, there were smth about 15 employees at all. And there was only one service — loans for internet shops for orders by CoD — when customers pay for order with cash when order is received. The store could get a loan for the amount of orders sent, and PIM received the money back after the buyers paid for the order.



Startup didn’t have even logo, only naming. My goal was to create all branding, website and user interfaces.

Then a lot of services came to life.



In 2020 the company made a rebranding. Previous name was PimPay :) Not only it sounds odd for english-speakers, but part «-pay» indicated that the company deals only with payments, but it wasn’t true: we made a lot of logistic services.



Working as designer for fintech company has it’s own characteristics.

• It’s difficult to make classical user research and usability testing
• Complex products have to be clear to user but at the same time

• There are a lot of complex financial data, for example big complicated tables, and it all need to be clear and easy to work with

• There are a lot of legal restrictions
• Because fintech is huge we provide different services, each has to be different yet have something common with main brand

• To provide best service and be different from competitors you have to create completely new experience, so ofthen you have no possibility to consider best practise (because there are none)